SAN FRANCISCO–(BUSINESS WIRE)–Today, Sephora is proud to announce the return of its biggest and most inclusive beauty event of the year, SEPHORiA: Virtual House of Beauty.
When is Sephoria Beauty Event 2021
This free, one-of-a-kind event will take place on September 18 from 10AM – 1PM PST/1 – 4PM EST, with registration going live today.
Virtual rooms
Attendees of this year’s SEPHORiA: Virtual House of Beauty will receive access to both live and pre-recorded content from some of Sephora’s most-loved brands, beauty icons, and other surprise guests. Attendees can also “meet” brand founders and experts, play virtual games with chances to win Sephora swag, take selfies in virtual photo booths and more.
this year’s activation features five virtual rooms, including:
※Home Theater:
A spotlight on Sephora’s hottest new products + brands, with masterclasses and special tutorials by brand founders and global artists.
FORVR Mood, Danessa Myricks Beauty, FENTY Beauty by Rihanna, PATRICK TA, Shani Darden Skin Care, and Sephora Collection.
※Family Room:
A space for ‘real talk’ conversations and reflections, including a roundtable discussion with former Accelerate brand founders.
Tatcha, BREAD Beauty Supply, Topicals and a selection of our 2021 Accelerate brands.
※Loft:
A place to connect + network live with meaningful micro-communities and SEPHORiA talent on several trending beauty topics.
amika, Dr. Dennis Gross Skincare, The Phluid Project, FENTY BEAUTY by Rihanna, Rare Beauty by Selena Gomez, Sephora’s Beauty Directors, and members of the newest #SephoraSquad.
※Sunroom:
A space to explore and discover Sephora’s most notable clean + sustainable products with pre-recorded routines, tutorials, and brand stories.
ILIA, Saie, Kosas, ITEM Beauty by Addison Rae*, Milk Makeup, Biossance, Summer Fridays, Tatcha, Selfless by Hyram, The Inkey List, Fable & Mane, dae, BREAD Beauty Supply, adwoa Beauty, Briogeo, JVN Hair*, The 7 Virtues, Floral Street, Skylar, and Ellis Brooklyn.
※Backyard:
A place to get together and celebrate. You never know who may join the fun…“wink!”
Gucci, JVN Hair*, Gisou, and more.
Experience Kit
Registered attendees will receive full access to SEPHORiA: House of Beauty content and can also opt-in to purchase an Experience Kit for $40 ($150+ value), with full- and travel-size product from a selection of participating brands. Experience Kits are available in limited quantities, while supplies last. Sponsors of this year’s SEPHORiA: Virtual House of Beauty include Obe Fitness + ThirdLove, who will be offering exclusive and unique experiences for all SEPHORiA guests.
※EXPERIENCE KIT #1
– Full-size products from:
Danessa Myricks Beauty, The INKEY List, Rare Beauty by Selena Gomez, amika
– Travel-size products from:
Dr. Dennis Gross Skincare, ILIA,
Briogeo, Biossance
– SEPHORiA surprise sample bag
※EXPERIENCE KIT #2
– Full-size products from:
FENTY BEAUTY by Rihanna, Tatcha, Saie, ITEM Beauty, Selfless by Hyram
– Travel-size products from:
MILK MAKEUP, dae, BREAD BEAUTY SUPPLY
– SEPHORiA surprise sample bag
FAQs
What is SEPHORiA: Virtual House of Beauty?
SEPHORiA is Sephora’s biggest beauty event of the year. Previously held in 2018 + 2019 as a LIVE ticketed event, it was a place to meet your beauty icons, learn about the newest product, enjoy incredible swag and more.
This year, SEPHORiA will be available to clients virtually through a 3D, gaming-like environment. There will be an entire virtual house to explore – filled with brand content, special tutorials, games, and surprises.
What devices can be used to access the event?
Desktop computer is recommended for optimal user experience. Smart phones and tablets can also be used.
Data usage may apply for mobile devices.
Are there any programs or software I’ll need on my device to ensure my event experience runs smoothly?
No! Event will run off your internet browser of choice.
