By now you know we love Sephora. The good news? We know you do too. We also know you have a keen eye for top-notch beauty formulas and harvest a heavy hankering to know which skincare, hair, and makeup products are addiction-forming and flying off the retailer’s shelves at lightning speed.

That’s why, slowly, but surely, we’ve been putting together guides featuring all of Sephora’s best-selling products. Since we’ve already inundated you with the top-selling skincare, hair, and makeup products Sephora shoppers are rather infatuated with, it only felt right to move on to fragrance.

The Most Wanted Perfumes at Sephora Right Now 1 - The Most-Wanted Perfumes at Sephora Right Now

We love talking and debating scent here and have come up with quite a few must-reads regarding our favorite perfumes for just the season or for always. Tapping into Sephora’s treasure trove of best-selling perfumes was next on the agenda.

Of course, fragrance and the way we smell is highly personal, and if the thought of smelling like everyone else turns you off, we get it.

That said, it can be kind of fascinating to discover which particular perfumes always go gangbusters in terms of bottle sales, and you might, even through slight pessimism, discover your next favorite scent. Here, we invite you to pick your olfactory poison of choice and to keep scrolling for Sephora’s best-selling perfumes.

Say cheers to the upcoming season with something other than apple cider or a pumpkin spice latte — and toast sweater weather with a new fragrance to boost a fall mood instead.

It just so happens there are plenty of new options at Sephora, whether you want a twist on a classic floral perfume or are seeking out warmer notes like rich fig, sandalwood, and sage.

Of course you can always salute crispness in the air with a fresh citrus or woodsy scent, or perhaps opt for something moodier inspired by your zodiac sign or aura color?

Now’s the time to set resolutions and plan for a fresh start, and your fragrance collection is no exception. With vast options of scents and dupes for the most popular fragrances, finding new options for your stock can be a chore in itself — unless you’re going by the perfumes that have 5-star ratings at Sephora. Then you’re thinking ahead.

Luckily, there are no rules or stipulations when looking for an individual scent. “Let your nose guide you by going and sampling the perfume offerings at your local stores,” says Mark Behnke, fragrance expert and Editor-in-Chief at the blog Colognoisseur. “Just as your favorite color speaks to who you are, so will the right perfume, and only you can figure that out.”

But don’t think that you have to leave the comfort of your own home to hit the right note. “You do have to have an idea of a perfume or two that you like,” Behnke continues. “Then you can use information from that perfume to help you find another one you might like online.

First, you can choose another perfume by the same brand, because brands tend to develop a specific aesthetic. Second, you can go by the key note of the perfume that you like… if your favorite perfume has rose as its most dominant note, then you can search for other rose perfumes.”

Either way, the “anatomy” of a fragrance is always of utmost importance, Behnke says. “A perfume is designed most often with a ‘pyramid’ in mind. The idea is it will have three different stages of development; top, heart, and base,” he says. “The top of the pyramid will include ingredients which will evaporate the quickest — citrus elements are the best examples of this.”

But often, it’s not the top of the pyramid that you smell first. “The heart of the pyramid is the effect a perfumer usually wants to make the biggest impact. It is why floral perfumes are so popular because they last for a long time while allowing for variety,” Behnke continues. “The base of the pyramid is where the woods and musks tend to be. They are there to provide depth throughout the life of the perfume on your skin.”

If you’re not exactly sure if it’s time to replace your perfumes, be sure to know how to store them — this will help guide you when looking to see if it’s time to discard your current favorites or not. “Fragrances should be stored in cool, dark places and not exposed to direct sunlight, or very extreme temperatures, despite the myth that people should keep their fragrances in the fridge or near the window sill, close to air conditioners or heaters” Sue Sue Phillips, CEO of Scenterprises and founder of The Scentarium, tells The Zoe Report. “If properly cared for, fragrances can last for two to five years.”


Why is Sephora so expensive? Sephora only really controls the price of their house brand – not all the other brands. … Sephora is mainly just a reseller – a convenient place for people to shop a lot of higher end brands in one location.

Well prepare yourselves, beauty lovers, because the Sephora Spring Savings Event has arrived, so it’s time to start stocking your carts.

Available now

From April 13 to April 19, VIB Beauty Insiders will get 15% off. And from April 15 to April 19, Beauty Insiders will get 10% off. Just use promo code OMGSPRING at checkout, in-store, or online. And don’t forget that all Beauty Insiders can receive 30% off Sephora Collection products, no promo code needed, from April 9 to April 19.

Since Sephora carries hundreds of products (which can feel a bit daunting if you’re not sure where to start), you can check the details by clicking the following links.

Sephora Spring Savings Event 2021: Up to 20% off From 4/9 to 4/19

Sephora Sales Calendar 2022

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