About Sephora
Sephora is a French multinational retailer of personal care and beauty products. The company was founded in Limoges in 1970 and is currently based in Paris. Featuring nearly 3,000 brands, along with its own private label, Sephora Collection, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions and haircare.
Sephora features a variety of beauty products from more than 300 brands, including NARS Cosmetics, Make Up For Ever, Too Faced Cosmetics, One Size, Fenty, Milk, Bite Beauty, Anastasia Beverly Hills, Coto Beauty, Urban Decay, Benefit Cosmetics, Amazing Cosmetics, First Aid Beauty, Lancôme Cosmetics, Sunday Riley Skincare, philosophy, Jo Malone London, Atelier Cologne, YSL Beauty by Yves Saint Laurent, Tatcha, Huda Beauty, Kat Von D, and Bobbi Brown Cosmetics. Sephora also features its own make-up, skincare, beauty tools and accessories under the brand name Sephora Collection.
About Kohl’s
Kohl’s (NYSE: KSS) is a leading omnichannel retailer. With more than 1,100 stores in 49 states and the online convenience of Kohls.com and the Kohl’s App, Kohl’s offers amazing national and exclusive brands at incredible savings for families nationwide. Kohl’s is uniquely positioned to deliver against its strategy and its vision to be the most trusted retailer of choice for the active and casual lifestyle. Kohl’s is committed to progress in its diversity and inclusion pledges, and the company’s environmental, social and corporate governance (ESG) stewardship.
Back at the end of 2020, Sephora and Kohl’s announced that they are partnering up to bring more than 200 miniature Sephora stores to Kohl’s locations across the country by fall 2021. The project, aptly named Sephora at Kohl’s, will be a “fully immersive, premium beauty destination, designed within a 2,500 square foot space and prominently located at the front of the store,” as a representative from the brand previously announced to Allure.
Sephora just unveiled the specific brands that’ll be available from these locations, and by the looks of the list, that description is pretty spot-on. Each Sephora at Kohl’s location will house 125 brands, many of which are usually exclusive to Sephora but will also be available to purchase at kohls.com starting August 2021.
The two retailers plan to open 400 Sephora at Kohl’s locations by 2022 and 850 locations by 2023.
“We’re thrilled to bring the depth and diversity of Sephora’s brand assortment to Kohl’s that will ensure approachable access to prestige beauty. We are also proud to share that 75% of the brands we’re offering Kohl’s customers are exclusive to Sephora at Kohl’s and Sephora,” said Artemis Patrick, Sephora’s executive vice president and global chief merchandising officer. “All customers who enter Sephora at Kohl’s can expect the same experience, and will find the most highly sought-after brands, that Sephora clients have come to know and love at our freestanding Sephora locations and Sephora.com.”
From Sephora exclusives like Fenty Beauty and Drunk Elephant to cult classics like Lancôme and Bare Minerals to emerging clean beauty brands like ILIA and Milk Makeup, the wide-ranging Sephora at Kohl’s beauty assortment will have a brand and a product for everyone.
To learn more about Sephora, find a store near you, or discover our newest beauty launches, please visit sephora.com.
