Background
In April 2010, Huda Kattan started the beauty-related blog, Huda Beauty, and a YouTube channel. She later found success on other platforms. Kattan launched a cosmetic line named after her channel in 2013. It has since become one of the world’s fastest-growing beauty brands.
As of 2020, Huda Beauty has more than 4 million subscribers on YouTube and is the number one account on the Instagram Beauty section in the world, with over 40 million followers. The contents of Kattan’s channels are beauty tutorial-oriented: Kattan shares makeup techniques, skincare routines and personal preferred beauty products from multiple brands.
Products
The first Huda Beauty product was a collection of false eyelashes released through Sephora, in Dubai in 2011 and in the United States in 2015. The Kardashian sisters were reported to use Huda Beauty lashes, providing an early publicity boost to the label. As of 2020, Huda Beauty has an estimated net value of US$510 million and the company as a business is valued at over a billion dollars, according to Forbes.
Huda Beauty offers more than 140 products online or in-store. The beauty brand has launched an entire range of products, including lipstick collections, face palettes like highlighter and contour, false lashes, and a collaborative product with Tweezerman. Its Samantha Lashes #7, since launch, has been ranked as one of the best selling and highly reviewed lash products.
The price of Huda Beauty’s products has been widely seen as reasonable compared to similar products that are sharing similar markets. Though, among blog-to-brand beauty brands, that created by YouTubers or Instagram bloggers the price of Huda Beauty’s products are relatively high. Bloggers mostly launch beauty products that they set a price a bit lower than the regular market price, as their brand names and quality usually have not been tested through time.
Best Sellers At Sephora
Matte & Metal Melted Double Ended Liquid Eyeshadows
A dual-ended liquid shadow combining a velvety matte formula on one side and a highly reflective metallic on the other.
The innovative Huda Beauty Matte & Metal Liquid Shadows bring versatile color and finish combinations that create must-have looks in one swipe. The matte shadows are highly pigmented and easy to blend, while the metallic shadows allow for a precise application with the paintbrush-like applicator.
FauxFilter Luminous Matte Foundation
A cult-favorite, fragrance-free foundation with full coverage, up to 24 hours of wear, and a luminous matte finish.
This blendable, full-coverage formula is fragrance-free, transfer-proof, waterproof, fade-proof, and sweat- and humidity-proof and offers up to 24 hours of wear. Essentially, this foundation is your new BFF. No matter the weather, occasion, or situation, #FauxFilter Luminous Matte won’t let you down.
Power Bullet Cream Glow Hydrating Lipstick
An ultra-hydrating, ultra-comfortable lipstick that gives lips a natural, fuller-looking pout with a dewy finish.
The Power Bullet Cream Glow Hydrating Lipstick comes in all-inclusive pink and brown shades that were created to match your natural lip pigmentation, while the buildable coverage hugs the lips with a barely-there feel. It is so buttery you’ll literally want to reapply them again and again; it is also perfect for low-key days at home or on the go.
Since Sephora carries hundreds of products (which can feel a bit daunting if you’re not sure where to start), you can check the details by clicking the following links.
